design blog

This offer remains until deleted.

Please note this is a legitimate offer it is free, you wont pay a cent for your logo but will do a little coding

Our aim is to have webmasters from blogs or internet search directories interested to have their logo designed, also if you have a quality website with more than 2 pages rank over 6 we can also design your free logo.

please read on to find out how you can get your free logo:

we are currently offering sites like yours the opportunity to have a logo designed for their internet company, this would be free to you, we are trying to improve traffic so this is what you would have to do to qualify.

step1: sign a simple agreement stating that Logoland Australia designed your logo

step2: you will place a link to our site in the footer of your site in every page

step3: choose from 3 packages in offer. if you would like more information about this unique offer please go to http://www.logoland.com.au/contact.php and write to us if you would like to go ahead

Kind Regards,

Frank Gallardo

Logoland Australia

Many new small business owners find themselves to be on a tight budget and most of the time they are not experts in marketing. When you are starting a business you are excited but confused and nervous, and you find yourself very busy doing all sorts of things for your new business whether it may be registering the business name, completing a course, writing a business plan, finding your target market or applying for a loan. Somewhere in between everything else comes the business image and marketing materials.

Many entrepreneurs choose to design their own marketing materials when they launch their businesses, especially by creating their first business card. Or sometimes they will have an amateur designer, friend, or relative create the design or they buy a template and print the business cards on their own home printer. There are several reasons why this is not the best idea.

The business will not look reputable - Prospective clients will not have confidence in dealing with the business, there will be no trust. If presentation is not good they will just turn away and go somewhere else. If they see an unprofessional logo and a business card printed on thin paper and cut with scissors they are not going to trust you.

The message that you will send is that the business is very small - Large and successful businesses start with stable marketing materials starting from a unique image, their company logo. For example; IBM, Microsoft, coca-cola, puma they all have a professional business image that sends a very clear message to the customers, that they are trusting, large, professional, reputable, established and that it is not very likely for the company to disappear from one day to another.

Unprofessional and uncoordinated marketing materials can hurt your business image - Instead of selling you might actually be driving customers away and giving them to your competitors.

What is a business image?

The business image is the representation of the business, it represents the name, the locality, the products and services, the owners and everyone who will be a part of that business.

How important is it to have a business image?

A company logo is it’s credibility, professionalism, visibility and it’s the way that people will remember your company. The logo and marketing materials are marketing tools that you use to grab the attention of your target market. If they are good, well presented and well designed they will bring you many clients and at the end it will not only be a cost for your business but a great investment.  So remember it pays to pay for a professional company to design your logo and it is not as expensive as you might imagine.

Logoland Design is an Australian design company that provides businesses with quality and affordable design services.  Visit www.logoland.com.au for more information on packages and pricing.

For many company owners it proves difficult to find a company that will give them great service and value for money.

In the past some new companies paid up to three thousand dollars to have a logo designed and they did not even receive the main source file (Ai) at the end, all they were give was a few jpg and pdf files if they were lucky but now for much less they get all of the files and even a style guide with their logo specifications of the colors and fonts used. 

Plus by being able to order a logo design online you save money on fuel, you save time and receive your logo in almost no time and the best thing is that you get the same or even better service. 

The process into designing a logo includes a number of steps.   To be able to design a professional logo a design company should have a procedure to follow in designing a professional logo for a client.  The main aim is to be organised and provide the client with a trouble free process.

Step 1- Creative brief

The creative brief is important to be able to determine the needs of the company including the target market, what their products and services are and any ideas that the client wants to share with the designers.  A good detailed creative brief that asks the right questions is important to be able to achieve a good logo design that suits the company it will represent. 

It is also important for the client to provide useful information in regards to their company, their target market, their competitors and supply any images of logos or sketches of the kind of logos that appeal to them or that they think may be appropriate to the field they specialize in.  A professional logo design process should include a detailed creative brief that asks the questions needed to gather the correct information to be able to design the correct logo, research and analysis, procedures to achieve design work within certain timeframes, order and organisation.

Step 2- Research and Analysis

We analyse the creative brief and research the company, including any contacts of websites provided, the competitors, the target market, the colors and descriptions of the clients ideas for the logo.  Any images or logos provided.  This is important to be able to determine what kind of image suits the company.  We make sure that their logo will not be the same to other logos and most importantly logos of companies that are in their industry or that offer the same product or service.

Step 3- Initial Design

The design begins and we design the initial concepts based on the information provided on the creative brief.  Sometimes we sketch the logo first if the logo is illustrative, otherwise we begin with the graphical design of the logo.  The designers design the initial concepts and then send them to the client for revision.   The client must review the concepts and decide on one of the concepts to continue with.  The client also sends any necessary feedback and states any modifications to be performed on that concept.

Step 4- Final Logo

The logo is modified until the final desired look is achieved.  The logo is then prepared for print and web and any other uses for the logo.  The logo is flattened and all type is set with created outlines.  The logo is then prepared in CMYK and RGB.  The CMYK file is also saved in pdf, eps, MS-Word, pct and any other necessary print ready files.  The RGB logo is prepared for the web and includes files such as jpg, gif and png.  The logo is also prepared in monochrome (Black & White) for non-color printing.  The main aim is to provide many file types including file types that clients may be more familiar with and provide various sizes for more choice of uses.

The images below show how a logo is modified and transformed during the design process:  By: P.Gallardo - Manager Logoland Design Australia.

A logo is a symbol of a company.

The face of the company that it represents.  A logo usually is a symbol of the name of the company or their products and/or services.  When considering a logo design one should take into account the colors they use depending on what it is that their company offers, for example; Mc Donald’s use yellow and red - these colors represent warmth and happiness.  These colors are psychologically associated with food, therefore when a person sees the logo their mind immediately responds to the colors and associates the logo to food.

The design is important, the logo should convey the right message.  The logo should be simple and easy for the viewer to understand, this can be easily achieved by avoiding complex images and too many colors.

The logo is an important part of the company and are usually designed to stay with the company for a large amount of years.  But sometimes even large companies have re-designed or modernized their company logos to suit the new generation.

One example is Adidas founded by Adolf (Adi) Dassler

First logo designed in 1972

New Logo designed in 1996

A logo should be designed to fit it’s purpose.  Therefore the logo should be designed to be suitable for all it’s uses.  That can be: a website, printed materials, signs and clothing amongst others.  This is done by considering the amount of colors used and the overall design approach taken to design the logo e.g using a silhouette instead of a very complex image with many lines and colors.

If you have relevant knowledge in regards to logo design please post an article on our logo design blog.

Posted by P. Gallardo | Logoland Australia
www.logoland.com.au