Branding

A brand is the most important aspect of a business.

Funny, Weird Old Ads

Asthma Cigarettes old ad

Funny, Weird Old Ads See our collection of weird, funny old ads below.  From cigarettes to drinks and food, ads were plain funny, plain weird and inappropriate in the old days.  See for yourself!  Today advertising is usually much more professional, we don’t use babies to advertise cigarettes, actually cigarettes are not even advertised in Australia any more.  These ads can be classified as funny ads but wait till you see our next post. 1. Dr Read More →

Iconic Australian Brands

vegemite iconic Australian Brand

Iconic Australian Brands If you lived or were born in Australia you probably grew up seeing these iconic Australian brands.  Seeing them on TV, on catalogues, billboards, ads and at your local supermarket.  These brands became iconic because people liked the product, they bought it and their names became well known.  Some of these Australian Iconic Brands even became known across the Globe like Fosters which is actually not Australian owned any more, it is Read More →

Pizza Hut’s New Logo

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Pizza Hut’s New Logo In the News and all over the news we have read and heard about the new modified Pizza Hut Logo. What’s the fuzz about? Pizza Hut have a brand new more simplified version of their logo now, a more relaxed and down to Earth version. What does Pizza Hut’s New Logo say about them? That they want to be modern and attract a young audience or today’s people, they probably also want to Read More →

Different Logo Design Styles

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Which logo style should you choose for your business? Depending on who designs your logo, you may be able to outline which style you prefer or you can leave this up to your logo designer.  If you don’t really know what the main logo design styles are or how to tell the difference, below is a guide to different logo design styles and some suggestions as to which styles fit which type of businesses. 1. Read More →

Brand Creation and Logo Design – How does it work?

Professional brand style guide

When a business brand is developed this involves the design of the logo to begin with, as the logo is the most important part of the brand creation it is important that this is created first.  A common mistake that business owners make is that they choose to have their website or business cards designed first.  In fact since the logo is the identity of the business and the way the company identifies itself, the logo should be created Read More →

Beautiful 1950’s Pepsi Advertisements

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We found these these beautiful old Pepsi Illustrated Advertisements and we wanted to share them with you! These advertisements are great examples of how marketing and advertising has evolved over the past century.  Formally once referred to as Pepsi-Cola, this drink has been around for a long time.  Pepsi was created and developed in 1893 and it was introduced as Brad’s Drink.  Then it was renamed as Pepsi-Cola in 1898.  Then it was named Pepsi Read More →

30 Funny and Creative Street Advertisements

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Creating effective ad campaigns can be the difference between success and failure.  The one’s who dare to be creative, daring and smart can get an amazing result! incredible exposure or even fame and fortune! Street advertising needs to be eye-catching, it needs to grab the persons attention, almost stealing their attention, because people that are on the street are usually travelling somewhere like work, home or a fun place.  Most people may not be in Read More →

Examples of Professional Branding

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How do you maintain a consistent brand? If you are having your brand designed or you recently had your brand created it is important to keep in mind that brand consistency or coherence through your marketing is important from your business card to you website to your car signs, it is important to compliment your brand and not to spoil it.  Examples below of great brands and their branding include – Starbucks, FedEx and Apple. Read More →

10 successful brand redesigns

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When a logo is created it should last a long time, but time can make the logo look outdated after a decade or so.  A great brand should last a decade or more, a not so well designed brand may need to be updated much sooner. This post outlines 10 examples of logo redesigns where the brand has been successfully improved or modernised. 1. ANZ Bank 2. The Bank of New York   3. Qantas Read More →

Effective Branding

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What is effective branding? A brand consists of a number of important media items such as – 1. A logo design, a logo that is effective, simple, easy to read, easy to understand and memorable. 2. A set of Stationery Items or Brand Identity also called Business Identity, a set of stationery including a letterhead, envelope, with compliment slip and business card, other items that should be considered are a professional invoice, brochure and electronic Read More →