We found these these beautiful old Pepsi Illustrated Advertisements and we wanted to share them with you!
These advertisements are great examples of how marketing and advertising has evolved over the past century. Formally once referred to as Pepsi-Cola, this drink has been around for a long time. Pepsi was created and developed in 1893 and it was introduced as Brad’s Drink. Then it was renamed as Pepsi-Cola in 1898. Then it was named Pepsi in 1961. It was created in North Carolina, United States and was named after the digestive enzyme pepsin and kola nuts used in the recipe. Pepsi was created by Caleb Bradham who was an American Pharmacist.
As today the brand wanted to be sexy and modern but in those times the brand also wanted to appeal to a stylish and professional market.
Images sourced from: www.flickr.com
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